WordPress Search Engine Optimization
When it comes to optimizing WordPress for the Search Engines you have a lot of choices on how you can include the desired content you want for the relevant search terms you wish to target.
Most of you know the basics as far as meta tags and keywords etc. Yes, the basics but there are so many other elements and tags you can use to improve your website’s exposure and sadly there is no one way to accomplish this. How you proceed will depend on the subject matter of your website and what goals you have.
Here is a list of some of the Search Engines people use:
Recently I worked on a website that was using the Yoast Plugin. This is just one solution for WordPress and you can do SEO without using a plugin, the choice is yours and I am in no way suggesting or promoting this one. This client wanted to use this one so I did. It is a real popular plugin but after working with it I really didn’t see much value added and some of the feedback it gave me was questionable. There also some glitches in its performance as well.
Plugins will only allow you to enter and place information. If the quality of the information you enter is poor then your results will be poor. In short the tools are available but you will still need to know how to use them. Using a Plugin because its popular still means you should evaluate it as well. Popular does not means it is the best.
SEO work is not for the meek, Search Engine are constantly changing how they rank and what the display on the Search Engine Result Page (SERP). To get the most out of it you need to keep things up to date and make the adjustments you need to get the results you desire.
Hiring someone to do this for you can be tricky as well, more do more damage then good so beware.
Now that you know how important SEO is for your WordPress Website what’s next?
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