Many websites rely heavily on its SERP, has yours dropped ? Is your Website having trouble because of Google’s latest update?
Penguin | Hummingbird | Panda | Pigeon
If these terms are unfamiliar or new to you then its easy to understand your frustration. Googles algorithm is rumored to have over 200 factors it considers when evaluating a web page. Don’t try figuring it out yourself. Go with a Professional who knows what can be done to help your website. We do our best to stay current on Google’s progress and efforts to provide better SERPs and SEO is a huge factor on getting your site to position well for the terms that best apply to your website. Avoid Blackhat tactics and offsite SEO companies, invest your website’s longevity so these updates only have a positive affect on your website’s placement within Google’s database. I offer organic search engine optimization and website management and have over 20 years of programming experience.
While all these things may make the site look better, they do little to nothing in terms of search engine optimization (SEO).
It is important that your website can be found by people who are looking for its content, therefore you must serve content to search engine ‘bots’ in a way that they can interpret, analyse and identify how relevant it is to the search query.
For this to happen, you need to bring to the attention of the ‘bots’ important information about the page using various techniques detailed below – almost like a ‘signpost’ telling the ‘bot’ what the page contains. It will then compare what you tell it the page is about, with what it finds by itself, and run various algorithms to check if the page is in fact relevant. It also runs other checks to make sure that you are not trying to cheat the system using ‘black hat’ or ‘grey hat’ tactics to make your page rank higher.