Search Engine Optimization with WordPress can be interesting depending on how you decide to apply the terms you wish to utilize. The use of Meta Tags is the most common approach for optimizing your website. The first thing you will notice when you access the WordPress Dashboard for the first time is the absence of a place to input Meta Tag Information. How can this be you ask ? You find lots of WordPress site on the first page of Google, Bing and Yahoo. So how can this be ? Well, clearly the use of Meta Tags is only one small part of Optimizing you website for the search engines. SEO is a very wide subject and in short there are dozens of things you can do to help your blog be found naturally or organically. No 2 sites are the same and no one approach is going to work for everyone. Each site is unique and what tactics you utilize is each to their own. To really do it right you need to really think it through and take the time to evaluate each part of your website.
If you do chances are your not using it to its fullest potential. WordPress is very popular and yes very powerful if you understand how to use all the functions it has to offer. Sadly most people use it just so than can easily edit a page on their website and that’s it. Sadly many web designers will give their clients WordPress for that exact reason. WordPress is a Blog not a CMS and if you use it the way it was meant to be used you will find it works very well. Extending its functionality is easy with the right Plugins and configuration. The configuration of the blog is very important and many times is over looked or disabled. The most important part of any WordPress site is the Theme. Themes vary dramatically from one to the next and if you don’t know or understand what a theme does you are already off to a bad start. To get the most out of your WordPress site you should really take the time to understand what it can do and have a clear strategy on how you plan to operate and maintain it. Running a website successfully takes time and skill and if it is too much for you to handle you should really consider having someone knowledgeable handle it for you.
Has Google’s latest update affected your Website’s position or SEO ? Many websites rely heavily on its SERP, has yours dropped ? Is your Website having trouble because of Google’s latest update?
Penguin | Hummingbird | Panda | Pigeon
If these terms are unfamiliar or new to you then its easy to understand your frustration. Googles algorithm is rumored to have over 200 factors it considers when evaluating a web page. Don’t try figuring it out yourself. Go with a Professional who knows what can be done to help your website. We do our best to stay current on Google’s progress and efforts to provide better SERPs and SEO is a huge factor on getting your site to position well for the terms that best apply to your website. Avoid Blackhat tactics and offsite SEO companies, invest your website’s longevity so these updates only have a positive affect on your website’s placement within Google’s database. I offer organic search engine optimization and website management and have over 20 years of programming experience.
While all these things may make the site look better, they do little to nothing in terms of search engine optimization (SEO).
It is important that your website can be found by people who are looking for its content, therefore you must serve content to search engine ‘bots’ in a way that they can interpret, analyse and identify how relevant it is to the search query.
For this to happen, you need to bring to the attention of the ‘bots’ important information about the page using various techniques detailed below – almost like a ‘signpost’ telling the ‘bot’ what the page contains. It will then compare what you tell it the page is about, with what it finds by itself, and run various algorithms to check if the page is in fact relevant. It also runs other checks to make sure that you are not trying to cheat the system using ‘black hat’ or ‘grey hat’ tactics to make your page rank higher.