Recently I found this post on Forbes.com that addresses the key differences of the talent involved in putting together a website and what you should look for and understand when looking for a web designer.
First you need to understand the different types of website-building professionals.
– Website designers determine the layout, graphics, text, and navigation of the site. Graphic designers create graphics, colors, and fonts.
– Internet marketers help increase traffic to your site through search engine optimization.
However, the best design experts can’t afford to be singularly focused, a point that Lead Designer and Co-Founder of Tackk, Dan Klammer, stresses in his approach. “Good web designers need to be great communicators and have an understanding of all functions of an experience. It’s important to not only produce solid design work, but also demonstrate the user flow and experience through prototypes. A good design that is not usable and intuitive does nothing to add to the experience, and prototype design is a much better exploration of the actual user experience.”
Understand the core competencies of your team
Developing a website can be very involved and understanding what it takes to get the job done right is very helpful. The more you know the better decisions you can make regarding the website layout, look, function and overall goal. Having these issues established will help you better evaluate the website’s performance, impact and success all of which are helpful when it comes to fine tuning and improving the site. Having a website that just looks good does very little in helping your business or getting your message across.
Many websites rely heavily on its SERP, has yours dropped ? Is your Website having trouble because of Google’s latest update?
Penguin | Hummingbird | Panda | Pigeon
If these terms are unfamiliar or new to you then its easy to understand your frustration. Googles algorithm is rumored to have over 200 factors it considers when evaluating a web page. Don’t try figuring it out yourself. Go with a Professional who knows what can be done to help your website. We do our best to stay current on Google’s progress and efforts to provide better SERPs and SEO is a huge factor on getting your site to position well for the terms that best apply to your website. Avoid Blackhat tactics and offsite SEO companies, invest your website’s longevity so these updates only have a positive affect on your website’s placement within Google’s database. I offer organic search engine optimization and website management and have over 20 years of programming experience.